Lakmé Fashion Week (LFW) is a jointly organized by Lakme, the No.1 cosmetics and beauty brand in India and IMG Fashion, global leader in the management and production of fashion weeks and designer fashion events. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice annually. LFW Summer / Resort 2011 will be held on 11th to 15th March’11 at Hotel Grand Hyatt, Mumbai.
The ‘No.1 and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance and exceptional quality color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetics technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Beauty Salons.
About IMG Fashion:
IMG Fashion, a division of international sports, entertainment and media company IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events features Lakmé Fashion Week located in the heart of Mumbai as well as Mercedes-Benz Fashion Weeks in New York, Miami and Berlin, Fashion Fringe at Covent Garden in London, Rosemount Australian Fashion Week, Rosemount Sydney Fashion Festival in Sydney, SWIM FASHION WEEK at Sanctuary Cove on Australia’s Gold Coast, MasterCard Luxury Week Hong Kong and The Earth Awards. IMG Fashion also represents the international commercial rights of Milan Fashion Week, Moscow Fashion Week presented by VISA, ENK International and LG Fashion Week in Toronto.
IMG Fashion’s The Daily Group publishes The Daily Front Row, the bi-monthly Fashion Mini, The Daily Front Row Extra and www.fashionweekdaily.com , all content that is also syndicated to newspapers and magazines across the globe.
The division’s network also includes IMG Models, the world’s number one modeling agency with offices in New York, London, Paris and Milan and Art + Commerce, the world’s leading agency for photographers, art directors, stylists and makeup artists.