Glitz and glamour overlapped with a burst of jeweled delight as ‘Golecha Jewels’ showcased ‘Royal Indian Brides’ collection at IIJW 2013. The evening saw legendary celebrity couple of Bollywood, Javed Akhtar and Shabana Azmi walk the ramp for the first time together displaying the jewellery creations.
As a revival of fashion for aficionados of ethnic jewellery, ‘Royal Indian Brides’ collections are inspired by India’s traditional beauty that is recreated in exquisite designs. The audacious masterpieces are crafted in customary rose cut diamonds, uncut diamonds, Pearls, Rubies and Emeralds. ‘Golecha Jewels’ specializes in ethnic jewellery from Rajasthan, which has been integral part of our culture and tradition since ages. More than just adornment these intrinsic pieces have been a collector’s delight for its artistic concept and workmanship. These are rare and valued pieces of jewel that can be treasured for a lifetime. Timeless in tradition and unmatched in their beauty the classic designs combine a strand fit for royalty.
Vijay- Sandeep duo known for their specialization in creating ethnic looks, have also lead the way by introducing real jewelry in Indian movies with films like Umrao Jaan, Luck by Chance, Drona, What’s your Raashi among others. Another important creation was for the Miss India Universe pageant crown when Vijay designed it with the “Panch Tatva” or five truths which are space, air, water, fire and earth. Golecha Jewels have also been energetically involved in star weddings and have worked with renowned names in the film industry from Aishwarya Rai Bachchan, Raveena Tandon, Shabana Azmi, Dia Mirza to Zoya Akhtar.
Golecha Jewels was started by designer brother duo Vijay-Sandeep Golecha in 90’s, with the vision to create something different, practical & appealing. Golecha’s Jewels offer luxurious jewellery with royal sagacity having designer glance, studded with diamonds and precious stones that all handcrafted. Golecha’s unique business model encompasses a wide range of activities like designing & manufacturing jewellery, distribution, and jewellery branding and jewellery lifestyle along with retailing at the domestic & international level Golecha’s have three outlets at Mumbai, Aamby Valley & Jaipur.