Anita Dongre presents Jaipur Bride 2013 at Lakme Fashion Week

Anita Dongre presents Jaipur Bride 2013 at Lakme Fashion Week

Anita DongreMumbai: This season, Anita Dongre celebrates a bold, modern and independent woman with her festive collection, Jaipur Bride 2013.

The line is an interpretation of the many facets and moods of a contemporary woman; modern silhouettes and accents have been subtly combined with traditional notes. Anita Dongre’s Fall/Winter 2013 collection will make a graceful statement at Lakme Fashion Week on August 23 at 9:30 PM.

This Rajasthan-inspired collection portrays the myriad moods of Anita’s bridal muse – Nayantara- a young effervescent girl who challenges convention yet loves all things traditional.  Coming from a royal lineage, Nayantara epitomises modern day feminity juxtaposed with a free-spirited adventurous spirit. Her style sensibilities allow her to beautifully marry the timelessness of tradition with the simplicity of contemporary design.

Anita Dongre Menswear

Jaipur Bride 2013 epitomises Nayantara’s sartorial sensibility, which is modern, confident and classic intertwined with her strong values and heritage!  Characterised by linear symmetry, and embroidered geometric shapes and patterns, this collection echoes the architectural splendour and detailing of JantarMantar. With sensuous saris and swirling lehengas, dramatic jackets and classic salwarkameezes, palazzo pants and bandis amongst other styles, the collection is the perfect meeting ground of cultural richness and modernity. The palette boasts of hues of lime green, gulabi pink, ink blue and rose pink.

The collection is Indian in its essence, which is brought to life through a range of textures and fabrics, and the silhouettes have western influences. Anita has re-interpreted bridal ensembles by adding an innovative twist of geometric prints and shapes, and embellishing them with gotapatti embroidery.

Jaipur Bride

Nayantara and her various moods have been beautifully captured through a video directed by Onir and photographs shot by fashion photographer, R Burman.

Anshumat: Anita Dongre Menswear

Befitting a prince; a new age knight in royal armour, Anita Dongre’s indo fusion menswear collection Anshumat, is classic and elegant. Drawing inspiration from Samode Palace, Jaipur, the collection reflects grandeur comprising unconstructed garments that allow for layering. Crafted from high quality monga silk, heavy linen, brocades, dupioni silk and kheta silk, the collection is an eclectic mix of kurtas, bandhgalas, dhotis, shirts, trousers and bandis. Contemporary yet classic, this line is in shades of beige, maroon, black, navy blue, cement with a contrasting inner layering in electric blue, lime green.

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