The brand specializes in Moroccan Haute Couture. They started their business almost 6 years ago, when they decided they needed to infuse the caftan scene with a new breed of caftans that mix Moroccan work with Khaleeji designs as well as embrace traditional handwork and apply it on modern and stylish designs. They design for bridal, couture, ready-to-wear and abayas all with Moroccan work. They have participated in fashion shows including The Bride Show Abu Dhabi 2012, and Al-Abaa Exhibition for HRH princess Sahab Al-Saud as well as many exhibitions all around GCC.
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