India’s Largest Beer Chain announced the launch of the Bavarian beer St. ERHARD in India today at their Ambience Mall Outlet. German’s premium beer, St ERHARD was introduced by St. Erhard GMBH, a company incorporated in Germany.
Organized by Mr. Rahul Singh, Founder – The Beer Café, the event saw a number of Beer enthusiasts from all across the city including Christian Klemenz –Founder & CEO, St ERHARD GMBH, TV Actor Pradeep Kharab, Prof. Andreas Pinkwart: Dean of HHL Leipzig and former Minister of science, Innovation, Research and Technology of the German state of North Rhine-Westphalia, Mr. Frank Hoffmann– Associate Dean and Director of International Relations at HHL Leipzig and Mr. Rakesh Seth – Head of International Brands, Marketing for Pernod Ricard.
On adding St. ERHARD, the most exclusive and expensive Beer in the existing offering of more than 50 beers available at The Beer Café, Rahul said, “Our purpose at The Beer Café is to offer the best beers in the world. As St. ERHARD is a symbol of the German culture and it’s our attempt to bring that part of Germany here. We are delighted to provide such an exclusive luxury product to our customers.”
A typical Franconian Beer brewed and bottled in Bamberg in Bavaria, St. ERHARD’s special spicy taste, iconic clear bottle and premium packaging makes it exciting than any other beer available in the market. St. ERHARD is carefully formulated to deliver highly flavorful taste for its consumers.
The Beer Café would be the first alco-beverage café chain in the country to serve St. ERHARD Beer.