~ Launched on the banks of Yamuna, Greenathon 4 promises to be bigger, better and greener this year ~
India’s leading news network NDTV is all set to bring in the biggest Television campaign for the environment, the NDTV-Toyota Greenathon 4 after 3 successful years!
Brand Ambassador Priyanka Chopra launched the campaign on the banks of Yamuna River today in Agra. She was joined by Green Runner Milind Soman, NDTV’s Group CEO Vikram Chandra, Abhishek Mishra, Minister of State for Protocol, UP and RJ Rohit Vargese among others on the site for a clean up drive.
The city of the Taj Mahal is infamous for its water pollution and toxic waste which is being discharged on a daily basis. To create more awareness of these issues Priyanka Chopra and local school children, along with concerned citizens of Agra, participated in a clean-up drive to spread the green message. Vimlendu Jha, Founder and Head, Swechha, a Delhi based youth-run and youth-focused NGO engaged in environmental and social development issue, was also part of this clean-up drive in Agra.
Launched in April 2008, the NDTV-Toyota Green campaign is India’s first ever-nationwide campaign to save the environment. The campaign is aimed at creating awareness about environmental issues by involving the people of India to make a difference. The campaign is supported by TERI and India’s Minister for Environment.
As part of this year’s drive Milind Soman will run 1500 kms from Delhi to Mumbai, starting on April 20, 2012 and ending in Mumbai on May 20, 2012, when Greenathon 4 will have its gala annual fund raising telethon.