The world’s favourite ready to drink beverage, BREEZER introduces BREEZER IndiMix in India. This launch marks the first time a global beverage brand has introduced truly Indian flavours. Two new flavours that are ‘Refreshingly Indian’, Nimbu Paani and Aam Panna are now available across Haryana, Maharashtra, West Bengal, Goa and Karnataka. The rest of India can expect to have these delicious treats available very soon with another 8 locations launching in the coming month.
BREEZER’s new flavours, Aam Panna and Nimbu Paani create a synergy of the best of India mixed with the west where BREEZER originally hails from. Sunny Leone, top Bollywood star, was an ideal person to launch BREEZER IndiMix as she is the ideal face to represent BREEZER’s truly Indian flavours with a global sensibility.
To mark the exciting launch of BREEZER Indi Mix, a star-studded party was held at Hard Rock Café in Gurgaon along with MTV Splitsvilla’s season 7 launch. Bollywood Goddess, Sunny Leone was the special guest of the glittering night and helped mark the launch of the refreshingly Indian, BREEZER IndiMix while celebrating the season launch of MTV Splitsvilla. Sunny Leone was seen revelling with MTV stars, Nikhil Chinapa and Rajiv Laxman, all of whom portrayed their refreshingly Indian side.
The leading Bollywood star looked stunning in a green studded dress styled by Hitendra Kapopara and Bhakti Joshi looking every inch the superstar she is. Also seen at the event were renowned TV personalities Nikhil Chinapa and Rajiv Laxman along with VJ Gaelyn Mendonca and Chef Kunal Kapoor among others. New contestants of MTV splitsvilla season 7 were also seen enjoying the new flavours of BREEZER and toasting the launch of the new season of MTV splitsvilla.
On this momentous occasion, Manish Seth (Director of Sales & Marketing, BACARDI India) says, “We are thrilled to announce the launch of BREEZER IndiMix. These two new flavours are refreshingly Indian and happen to be the first time in India wherein such flavours have been incorporated in an alco pop. This is our twist on two local favorites, both of which are synonymous with being Indian. Aam Panna is a well-balanced spice mix with the flavor of raw mangoes while Nimbu Paani brings a sweet and salty flavour to Breezer. BREEZER has been the mainstay of the Ready to Drink category for many years and today we are proud to have flavours which are special to India, arguably the first time any company has done this in this segment.”