Longchamp, the globally renowned French house of luxury leather products celebrated the launch of its first flagship store in India at DLF Emporio, New Delhi with an exclusive party at the DLF Emporio. Hosted in honor of the global CEO, Mr. Jean Cassegrain’s maiden visit to India by Ms. Radha Kapoor, Founder and Director, DOIT Retail Brands and Founder and Executive Director of the Indian School of Design and Innovation (ISDI).
The evening was an avant-garde translation of French savior faire where music, fashion and art converged. Reflective of Longchamp’s distinctive Parisian charm and elegance, mall-goers shall enjoy viewing an installation housing its signature and coveted leather bags at the mall’s central atrium.
City’s well heeled, stylish, young and uber set were seen, (Suneet Verma, Pernia Qureshi, Shivan and Narresh, AD Singh, Sonalika Sahay amongst others) coming together for an evening of celebration. Recent years have seen Longchamp grow its global market share and accelerate its program of store openings. This latest store is especially essential in bringing Longchamp to a market, which is rapidly gaining significance in the world of international Luxury and Fashion.
“We are thrilled to have launched our first store in New Delhi and be a part of India’s most vibrant city. We are sure that the brand will resonate very well with the Indian customer, and it will find a welcoming audience.
We have created a sophisticated shopping experience, which we believe will be greatly appreciated by everyone visiting the DLF Emporio Mall. New Delhi provides a perfect home for the new Longchamp store,” said Longchamp CEO, and grandson of the House’s founder, Mr. Jean Cassegrain.
“We are extremely excited to have brought Longchamp to India and are even more thrilled today that this store is stamped by Mr. Cassegrain’s visit. This also reiterates Longchamp’s belief in this promising market.
Together we are committed to make this Parisian brand a truly loved one for its quality, craftsmanship and dynamic elegance here in India, as it is world over,” said Ms. Radha Kapoor, Founder and Director, DOIT Retail Brands (India) Pvt Ltd and Founder and Executive Director of the Indian School of Design and Innovation (ISDI).
Located at the luxury shopping mall’s first floor, the elegant boutique houses Longchamp’s iconic handbags and luggage collections for discerning men and women.
Global best-sellers, such as the Le Pliage® Heritage, Pénélope, Roseau and the beloved Le Pliage® Cuir bags are available in the new boutique, along with a wide assortment of high-end accessories.