Indo-French brand Lecoanet Hemant today launched GENES – Lecoanet Hemant, a collection of trendy everyday wear that celebrates India’s incredible journey into the 21st century. Coming from the exclusive Parisian Haute Couture world, this is the first time for Lecoanet Hemant’s creations to become broadly accessible to the scions of ‘New India’.
Aptly named ‘Here and Now’ for Fall/Winter 2015, the first collection is inspired by the country’s contemporary accomplishments, technological revolution and development of society. The unveiling of GENES – Lecoanet Hemant saw guests including Mohini Boparai Guleria, Sonya Jehan and Vivek Narain, Rashi and Gautam Bhimani, Gautam Sinha, Emmanuel Balayer, Liza Verma, Naveena Jafa attend.
In keeping with the brand’s design legacy, the event was hosted over an intimate high-tea, and a showing of ‘Here and Now’ at the avant-garde Lecoanet Hemant atelier in Gurgaon.
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‘Here and Now’ is a modern and contemporary alternative to dressing in India and will be exclusively available at the brand’s website www.genestribe.com and on Amazon.in.
Outfits from GENES – Lecoanet Hemant have been divided into 3 main categories: Menswear, Women’s-wear, and Accessories. These categories are further focused to address various lifestyle needs viz, Play, Work and Leisure to present a comprehensive collection every season. The line offers an urban take on daily dressing, ranging from fashionable basics to contemporary classics.
Didier Lecoanet and Hemant Sagar have been incubating this ambitious project since 2012 backed with extensive research and development. ‘Here and Now’ experiments with technical fabrics and innovative combinations that span exquiste textures, naturally supple fabrics and graphic-oriented prints, engineered at their Gurgaon atelier. ‘GENES – Lecoanet Hemant’ seamlessly blends craftsmanship and design with high technology to provide an unparalleled fit and make for urban India.
Patterns are drafted to international standards and the styles are industrially produced in their state of the art workshop, to offer consumers affordable luxury in the range of Rs 2,500 to Rs 25,000. In keeping with the winter season, the colour palette of ‘Here and Now’ includes neutral shades with pops of colour; orange and black are the prominent hues in the men’s collection, while indigo, black, light blue, white, and orange dominate the women’s line.
Hemant Sagar, Designer, Lecoanet Hemant says, “We are focusing on individuals who are at ease with both tradition and international modernity, that co-exists everywhere in today’s India – people who are open to cultural diversity, and at the same time, wish to preserve their own unique identity.
GENES – Lecoanet Hemant is a means to help connect people, nurture their individuality whilst blending into a global tribe.” Mayank Shivam, Category Leader, Amazon Fashion says, “We are happy to now bring affordable luxury at our customer’s doorstep with the exclusive launch of GENES – Lecoanet Hemant’s new collection on Amazon.in.
Adding this collection to our already wide selection on Amazon Fashion store, it reinforces our efforts towards making well-known designer-wear accessible to our consumers across 19,000 pin codes in India. With our fast and reliable shopping experience, we will continue to delight our customers by offering fashion for who you are”.