Mumbai: DHL, the world’s leading international express service provider, today presented a collection by the very talented and savvy designer Pria Kataria Puri at Lakmé Fashion Week Winter / Festive 2013. The designers’ collection theme ‘Fast and Curious’ was based on DHL’s core brand attribute of SPEED, and showcased bold and sophisticated designs reflecting the striking fashion choices of consumers today.
Commenting on DHL’s association with Lakmé Fashion Week Mr. R. S. Subramanian, Country Manager, DHL Express India said, “Since DHL started operations in India three decades ago, we have been providing speedy customized logistics solutions to the fashion, textile and apparel industry. Lakmé Fashion Week is a perfect platform for us to showcase our partnership with fashion fraternity and this season we are very happy to be associated with Pria Kataria Puri.”
Around the world, DHL is the Official Logistics Partner for 30 Fashion Week events spanning 15 cities (Berlin, Paris, Milan, London, New York, Tokyo, Zurich, Mexico City, Moscow, Toronto, Istanbul, Miami, Sydney, Melbourne and Mumbai) across four continents. In India, DHL has been associated with Lakmé Fashion Week for the past seven years and 14 seasons and also provides logistics support to the designers for their collections that are presented on the runway.
“Pria Kataria Puri and DHL’s collaboration is a perfect partnership of DHL’s speedy deliveries and PKP’s ready-to-wear, non-crushable outfits ensure that the multifaceted woman is able to look and feel flawless in a matter of seconds, no matter where she may be jet-setting off to next,’ says Mr. Chandrashekhar Pitre, Senior Director, Marketing, South Asia, DHL Express.
On the occasion, designer Pria Kataaria Puri excitedly states, “It was very exciting to work with DHL for Lakmé Fashion Week. My collection was a fusion of eastern and western designs and a tribute to all women. My color story showcased a tasteful mix of beachy off-whites, neon-greens, bright-corals, sunny-yellows, quirky turquoises, and electric blues. While the silhouettes were my signature PKP-Kaftans, this time I also modernized them with belts, slits, and edgy embroidery.”
With an international network spanning 220 countries and territories DHL provides smooth logistics solutions from material purchasing to sampling, to quality control (in production), warehousing and direct delivery to retailers and boutiques across the globe. DHL’s customers include both large retail groups with complex distribution requirements as well as small, independent fashion boutiques requiring a one-off service. Within this partnership DHL positions itself as the leading logistics company for the fashion industry –one of the world’s most creative, innovative and possibly fastest industries.