Known for her inimitable style and understated, yet elegant design aesthetic, celebrated designer Anita Dongre offers her signature bridal, couture& pret collection, along with Anita Dongre Menswear, to the fashion connoisseur in Kolkata, with her new exclusive flagship store, at Elgin road.
Spread over,above 1900 sq. ft, the store is a metaphor for contemporary elegance, aptly combining,heritage with a modern sophisticated intricacy, of style and design. With Rajasthan being a source of inspiration for Anita’s eponymous label ANITA DONGRE, the store too, reflects the spirit and charm of Jaipur’s much distinguished and splendid architecture, and vibrant colors.
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Tranquil grey block printed panels and an abundance of rich shades of blue pottery, contrast with the quiet charm of geometric,deep yellow chequered floor.Replete with jharoka style windows and arches, the store is truly eloquent, capturing the essence of sophisticated glamour.
Gracing the launch, of the stunning Anita Dongre store, were renowned film-maker Onir, and popular actors, Arpita Chatterjee and Mimi Chakraborty. While Onir looked suave, in an ombre blue silk bandi, and short black kurta from the Anita Dongre Menswear collection, Arpita looked gorgeous in a pink tunic, with gota patti and dori embroidery, and Mimi was a picture of elegance, in a stunning red embroidered gown, with an ombre border, from the Anita Dongre pret collection.
Speaking on the occasion, designer Anita Dongre said, “We are delighted to open an Anita Dongre store here in Kolkata, and it is such a pleasure to have my dear friend Onir, along with Aprita and Mimi, grace this special occasion.
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At Anita Dongre, we strive to deliver the promise of ‘refined luxury’, where each creation, bears the stamp of supreme craftsmanship, innovative design, and a blend of Indian aesthetics with modern flair. We are happy, to bring the Anita Dongre design philosophy to Kolkata, and look forward to a long association with our discerning consumers, in this beautiful city”
The store, offers an eclectic collection, of the Anita Dongre Winter Festive 2014 “India Modern” collection of bridal, couture and pret creations- abefitting blend of contemporary silhouettes, matched with an Indian essence. The modern day bride can indulge herself with elegant, yet lightweight lehengas, sarees and gowns from the Anita Dongre bridal and couture line, each creation adorned with subtle detailing and layering, juxtaposed with intricate gota patti, dori, and zardozi, hand embroidery on rich fabrics.
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The color palette ranges from soft pastel hues of flesh, beige and off whites, to striking jewel tones of corals, raani pinks, reds and peacock blues, adding a touch of old world luxury.
Anita Dongre Menswear, appeals to the modern style sophisticate, with clean and classic lines, impeccable fits and finish, in a range of bandhgalas, sherwanis,kurtas, raw silk bandis, and Jodhpuri pants and dhotis.