Clashes between arch-rivals Shah Rukh Khan and Aamir Khan have become a norm, earnestly tracked by fans. With every Shah Rukh release, Aamir often attaches the trailer of his upcoming film, which elevates audience curiosity as well as reports of their rivalry. Blame it on their fetish for festival dates – SRK normally prefers Diwali while Aamir loves Christmas releases – such collisions have almost become an annual feature.
[contentblock id=1 img=adsense.png]
This year too, the trailer of Aamir’s PK was launched with SRK’s Diwali release Happy New Year. Many saw this as Aamir’s attempt to steal SRK’s thunder since PK has been in the news ever since its first poster was out. Last year, a gigantic poster of Dhoom 3 showing a bare-bodied Aamir looking out at the Chicago skyline was released around the same time SRK was gearing up for the Eid release of Chennai Express.
In an interview to a leading daily, Aamir acknowledged releasing his trailer on Diwali would help him “benefit from Shah Rukh’s popularity”, adding: “It is just a coincidence that Shah Rukh Khan and I clash the same time. For the last five years I have been releasing my film on Christmas.”
The PK trailer featuring Aamir trying to clone Tom Hanks’ mannerism from Forrest Gump instantly became a hit. A similar trend was witnessed during the release of Dhoom 3, which managed to grab popular attention despite the mega publicity of Chennai Express.
[contentblock id=2 img=adsense.png]
In 2008, when SRK was readying mega screenings of Rab Ne Bana Di Jodi at the theatres, Aamir used an innovative marketing gimmick to draw audience attention for his upcoming film Ghajini, which was slated for a release a few weeks after SRK’s film. The marketing gimmick comprised Aamir Khan giving the famous Ghajini haircut to fans and it coincided with the release of Rab Ne Bana Di Jodi.
In December 2011, news had also done the rounds that Reema Kagti’s Talaash trailer featuring Aamir would be released around Shah Rukh’s Don 2, but the idea was dropped as the film was not completed on time. Talaash finally opened in November 2012, a couple of weeks after SRK’s Diwali release that year, Jab Tak Hai Jaan.
[contentblock id=3 img=adsense.png]
Happy New Year vs PK
An elaborate theatrical trailer of Rajkumar Hirani’s PK was released on Diwali, just two days before the theatrical release of Farah Khan’s Happy New Year. The PK trailer launch held in Mumbai in the presence of Aamir, Anushka Sharma and producer Vidhu Vinod Chopra was an attempt to cash in on the holiday mood.