Rajasthan Fashion Week, a three day extravaganza full of luxury, style and glamour with cultural elements of Rajasthan is scheduled to be held in Jaipur from May 24th – 26th 2012 at the Marriott.
This is the first season of the fashion week that aims to be the articulation of a contemporary modern India, set to match World Class standards in Fashion. Rajasthan being a popular tourist destination, it is only natural to conceptualise a fashion week based in the upcoming fashion hub of the country. The RFW looks forward to provide a common platform for international and national designers and also promote Indian designers to the international audience.
The Fashion week will be featuring collections of 24 to 30 renowned National & International Designers. This mega event will be patronized by well sought after stars from the Indian Film and Fashion Fraternity where about 40 Top & Super models would be heating the largest Fashion Ramp in RAJASTHAN during the three consecutive days of RFW. The fashion week would also bring forward various brands or “houses” to display their latest collections in runway shows and buyers to take a look at the latest trends.
Endowed with India’s oldest mountain Ranges, glorious past with an amalgamation of music and style, Rajasthan feasts us with one of its finest planned city- JAIPUR as a backdrop for the Fashion week. Housing the Royal Rajput gharanas (families), Jaipur is one of the hot spots for cultural
exchange for artisans, artist & craftsman from India and abroad. RFW at Jaipur makes an earnest effort to showcase ‘creativity’ and make India an important fashion destination. The event will also showcase collections from world renowned Jewelry Houses and scintillating accessory designers.
Focusing on the most creative talent handpicked by the most credible fashion experts from India and abroad, “Rajasthan Fashion Week” is a calendar week made up of many fashion related events that enrich that particular week. Each event has a distinct identity that focuses on a specific product / range for its audience. It would further serve as a podium for the upcoming fashion designers, to put forward their design ideas, infusing the ongoing trend with the past.
Rajasthan fashion week is a project by VCS EVENTS & ENTERTAINMENT PVT. LTD. The concept is visualized & initiated by Mr. Raahul Dhyani & Mr. Sharad Patel who proudly announce the formation of RFW, Jaipur. As Mr. Raahul Dhyani, proudly says, “We feel proud to announce the formation of RFW, Jaipur. Vibrant Concept Studio is all set to create golden era of fashion at Jaipur through the fashion fiesta “Rajasthan Fashion Week, Season 1, for the designers and many migrants and investors across the nation and abroad. The Fashion Week will be a grand celebration of fashion where people will be able to enjoy the glimpse of new generation as well as stylish and perfectly cut outfits of reputed designers”
Commenting on the same, Mr. Sharad Patel, said, ”The Rajasthan Fashion Week shall be instrumental in promoting the best of fashion design talent from across the country also providing the perfect platform for the young upcoming talent. The event will bring together almost everybody linked to the fashion industry from models to designers to make-up artists and choreographers, from buyers to the fashion connoisseurs. It will definitely be an enriching experience for all those involved with the fashion and glamour industry.”
Rajasthan fashion Week will have International designer, Julia Bruchwitz coming to India. With her own very unique creative background, the German born Julia is most known for The JZ Couture brand. The array of luxury women’s wear collection created by her, boasts distinctive contrasting elements of tradition vs. contemporary. Exotic Kaftans and flowing feminine dresses of Asian and Arabic vibes, her creations are incredibly reflective of her worldly experience and travels. Initiated in 2010 and based in Dubai, the brands’ target market is set at any women seeking an aspect of unique upper class within her wardrobe. Her association with the Rajasthan Fashion week will definitely give the event a new dimension and scale.
INDIA’S Top Listed Choreographer like Achla Sachdev is taking the lead to provide phenomenal Extravaganza on the Ramp of RFW 2012. With celebrity designers like Shaahid Amir, Lina Tipnis and Rohit Verma participating in RFW would be much more than just a Fashion Week.
As Mumbai based celebrity fashion designer, Shaahid Amir who will be associated with the Fashion Week, puts it, “Being part of Rajasthan Fashion Week, is important to me because of its ideal destination- Rajasthan. I truly appreciate the rich heritage, royalty, diverse and elitist fashion, and the state of colors, block prints, vegetable dyes and fantastic ancestral jewelry. Jaipur is a great place for the fashion market.”
Indian Fashion Industry is at a stage where it needs diversification and innovation to generate greater business opportunities both within the country and globally. Several international buyers and agents have shown an interest in Indian market. RFW aims at leveraging from this interest and celebrating fashion in India in a big way while opening newer roads in the business of fashion.
EVENT HIGHLIGHTS :
- 24 to 30 National & International Designers
- 40 Top Models
- 03 Top Liner Celebrities and more
- 02 Celebrity Choreographers
- 03 Days of Designers Showcase
- 35 Backstage Team & Volunteers
- 20 Production Team
- 40 National & International Buyers
- 03 National & International Performers
- 70 Media
- 20 Photographers
- 02 Fashion Parties
- 01 Gala Fashion Party
- 20 Exhibitors
- 7000 Invitees & Visitors
- 600 Sqft of Ramp
- 50000 Seconds of On Air Promotion
- 10000 Sq. Cm. Of Print Advertisements
- 10000 Sq. Ft. Of Outdoor Publicity
- 5000000 E-Mail Promotion
- Rohit Verma
- Shaahid Amir
- Lina Tipnis
- Surbhi Shah
- Kirti Rathod
- Mahima Madaan
- Puja Rajvanshi
- Bhartendu Saini
- Poonam Patel
- Abhi Singh
- Gitanzali Ravat: Proprietor Gaba
- Ekta Bakshi
- Julia Bruchwitz
- Meenakshi – Karan Kapoor
- Rahul Singh
- Ashoka Bhupati
- Pam Mehta
- Soltee Sudhir Sulokshna