In a first for Indian fashion, Nishka Lulla – one of the most sought-after young designers in India –showcased her exclusive collection for newly launched fashion e-commerce website Stylista.com at India Resort Fashion Week 2013 on 12th December at 5pm Guests such as Anushka Manchanda, Aparna Badlani, Rhea Chakraborty, Neeta Lulla, Nigaar Khan & Rajneesh Duggal were spotted at the show to lend their support to Nishka and the Stylista team.
Inspired by wanderlust, the Nishka Lulla for Stylista collection was full of multi-layer separates in both solids and sheers. It boasted of classic patterns and versatile pieces that can be worn to any occasion, with floaty fabrics creating a linear, layered look that is both practical and chic. Diffused from her previous collections, this capsule collection includedan eclectic mix of crop tops, dresses, pants and jackets. Of special note were her whimsical doodle prints and delicious pastel colours, which ranged from minty greens and ice-cream sundae pinks to muted greys and soft lavender.
Says Nishka Lulla, “With so many separates in the collection, I’m enabling my clients to think, feel and experiment with the clothes. My intention is to present a flexible collection that can be styled in several different ways, giving women the power to dress in a manner that suits various moods. When Stylista.com approached me with their exciting now online retail concept, I was more than happy to be a part of it since it’s a great way to introduce my designs to a wider audience at affordable price points. And who doesn’t love to shop online these days?”
Stylista.com is India’s first collaborative fashion platform for limited edition designer garments at guilt-free prices. A vertically integrated company, Stylista.com manufactures all collections in-house and retails them online only Says Anjana Sharma, COO & Fashion Director of Stylista.com, “Nishka is one of my personal favourites among the young crop of designers in India. She was a natural choice to be among the launch designer collaborations for Stylista.com, as her collections resonate with fashion forward women both young and old. Her collection is full of vintage-inspired looks with a relaxed anti-fit vibe, which is perfect for the stylista who loves a touch of whimsy in her clothes.”