Purvi Doshi, the connoisseur of textiles and handlooms showcased an exquisite collection “BACK TO START” at POND’S PRESENTS THE LUSTROUS RUNWAY in BANGLADESH. It ought to be a proud moment as she was the only designer from India been selected to showcase in Bangladesh. Her enthralling collections with its crisp new appeal was appreciated by all.
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Gujarat-based Designer Purvi Doshi endeavours to delve deep into the depths of bringing back the colours of nature being a friend of nature and not just the user of it. Her collection “Back to Start” is an expression of her cognitive reflection to bring back the splendor to our Earth which is also known as “Our Mother”. The collection embodies Purvi’s spirit of revival of the dying arts of India that are created by the stupendous craftsmen using their bare hands which are precision tools unmatched and untarnished by all the development around us.
The designer keeping in mind today’s modern woman, will revive our traditional excellence in craftsmanship adding a contemporary edge to it . Purvi is inspired by the strong flavours of India. Intricate embroidered motifs, glasswork and colourful symbolism from nature in naturally woven purely indigenous fabric
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“Khadi” will be witnessed in this collection. She is set to bring alive her unique individual interpretation by nurturing the cultural heritage of India. Her creations expressed a distinctive new style with a fusion of fine cuts and structured dresses with beautiful drapes.
The Khadi retains its natural colours in off-white tones with mirror embroidered in gold and bright hues. Speaking on the occasion, Purvi Doshi says,’’ ‘India is so vast and rich in its diversity. I always wanted to promote the natural fabrics we have in our country – it is an excellent way to progress. This collection is very close to my heart since Indian handlooms touches upon the livelihood of millions of Indians.
I enjoyed every minute and there is a lot of hard work involved in it. We have only made use of manual work to contribute to the country’s employment.
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Purvi’s constant effort of staying connected with her roots was exhibited to the world in a very trendy frame through Pond’s Presents The Lustrous Runway.