- Women’s wear feature colour blocking, scarf prints, contrast collars updated in peter pan cuts, chevron and lace for western while the ethnic collection highlights are the beadwork detailing & embroidery.
- Men’s wear goes classic with royal tones of ruby red, emerald green, sapphire blue and amethyst purple in tees & trousers
- Kid’s wear sees introduction of popular action heroes for little boys & Hello Kitty for little girls
Fashion is moving towards its eclectic best and so is Max! Max, the leading value fashion brand in the country, has unveiled its Autumn Winter 2012 collection. Mix ‘n’ match is the key of the season, giving fashionistas the creative license to experiment with different trends & looks. Stunningly designed, this collection captures contemporary fashion whilst reflecting international quality and style.
The winter wardrobe reinforces the trends in autumn ranges by introducing asymmetry and variations in color blocking. Quirky conversational prints such as bow prints, zebras, flamingo prints are seen emerging. Semi-formals have a clean & crisp look. Starting from shirts, knit tops, bottoms to dresses & jackets the collection offers the complete wardrobe solution to the working woman of today. Also, keeping up with the season’s festive spirit, the of tunics display beadwork, embroidery & print that are perfect for Diwali. A more dressy collection is available for the party season towards Christmas, comprising of stylish dresses in georgette and polyester satin with lace overlays.
Max menswear goes confident and classic this season with contemporary styles and detailing. A wide range of fun-filled humour tees and basic graphic tees continue to be in demand. Tees and rugby polo stripers come in new combinations. Collar variations include micro collars and shawl collar in knits. The collection ranges from shorts, capris, cargo pants and full length trousers available in wide range of classic patterns, structures and colors. Men also have their pick of colored bottoms. An exclusive limited edition range of fashion denims with new washes and heavy accessories is allows personal styles.
The Autumn Winter range for little boys feature superhero cartoons from famous action comics and cute monsters from the movies.
For the girls, Apart from the regular pretty floral designs, this season also has collections based on cute animals including the popular butterfly graphics. Hello Kitty as a licensee brand is the exciting introduction this season. A scattering of glitter, rhinestones and 3D bows will make these garments must-haves for the little girls.
The collection is available across all Max stores in the country.