Mumbai: Even sky wasn’t the limit as Pragya & Megha Samor, an eminent Delhi based mother-daughter designer duo unveiled their latest collection “Painted Wings”, at the Lakme Fashion Week Winter/Festive 2013.
Where would birds be without the sky? Where else, but on the canvas of Pragya Samor; smeared , rendered and streaked in a multitude of jeweled colors forming a vibrant trigger of exotic creatures ready for flight or just contemplating a quite moment of solace, inspired by which Pragya & Megha Samor, an eminent Delhi based mother-daughter designer duo unveiled their latest collection. The main focus of which were the non-existing exotic birds, which the designer painted and sketched in moments of inspiration , joy , gloom or just the plain need to feel beauty .
SAMOR By Pragya & Megha’s Winter/Festive ‘013 Collection was styled in modern drapes and cuts by using the sensual language of fabrics and innovative prints, a refined intimacy of detail with a vibrant game of colors and luminosity. The collection included their trademark innovative technique of creating surface embroideries and innovative prints on their silhouettes, which has earned them uniqueness.
The color story of the collection was a range of candy colors like mint greens, lemon yellow, parma violets, delicate peaches and pretty pinks, highlighted by a steady combination of black and white. The silhouettes were a balance between fine drapes and exaggerated multi paneled hems. The highlights of the collection were the bold, experimental, inventive, state-of-the-art, digital prints made from the designer’s handmade paintings and delicate innovative embroideries. The fabrics used for the collection were a meshing of various kinds of fabrics like Organza, hosiery knits, satin silk, georgette, chiffon, and cotton Lycra.
SAMOR BRAND PROFILE
“SAMOR By Pragya & Megha” is a label with the mother daughter duo Pragya Samor and Megha Samor as the designers of this label. The label ‘Samor’ came into existence in the year 2009 when they debuted at the Lakme Fashion week and since have completed two seasons launching their collections there. They are also registered members of the fashion design council of India (FDCI). They believe in bringing a fresh and innovative approach to designing, acting as liaison between their imagination and their client’s desire. The journey of their brand began with the self-made enterprising designer Pragya Samor who has been serving the fashion fraternity for past many years.
The designer has always had a passion for experimenting with trends, Her keenness, for creativity and innovation & challenging herself constantly setting the bar higher each time inspired her to open her own label along with her equally charged & brimming with fashion, daughter Megha Samor who passed out of NIFT Delhi with a degree in fashion design. Megha Samor is a new generation, talented & enthusiastic designer who had a keen interest in designing from her teen years. A true artist, not restricted by limits or boundaries this dynamic designer is a passionate perfectionist.
Fresh, unusual, unprecedented and avant-garde, are some of the terms that identify their design sensibilities. They have carved a niche in the domestic as well as international sector in the market the likes of India, Dubai, USA, Singapore, exceeding the expectations of every client by offering outstanding designing, increased flexibility, exceptional quality and greater value, thus optimizing design functionality and improving operation efficiency.