New Delhi: The fourth edition of Aamby Valley India Bridal Fashion Week in association with AZVA at the Hotel Grand, New Delhi on day 4 will showcase Rohit Bal’s collection titled “MULMUL” – a journey through centuries of Indian and Elizabethan eras of sublime elegance and luxurious opulence.
From the pristine simplicity of muslin to the extreme grandeur of rich velvets, the collection is dominated by the rich craftsmanship of both these periods. Hand crafted with traditional and timeless art forms of embroidery and surface ornamentation, “MULMUL” reflects the glorious indulgence of the privileged aristocracy from The Golden age of India.
From antique gold Kasab Kashmiri embroidery on muslin to Shibori on fabrics like chanderi and voiles, the look and feel is understated and ethereal. The rich jewel tone of velvet combined with the starkness of ivory muslin creates an imagery of bridal luxury, which is an integral part of our rich and glorious culture. This paves the way to usher in the Elizabethan era of corsets, costumes and coquetry; a time of secret, seductive indulgence and revelry. It embodies the rich and dramatic pageantry, of princesses and fairy tales.
About the AVIBFW, Rohit Bal says “I am delighted to be a part of The India Bridal Fashion Week. IBFW is a potential platform for showcasing authentic couture, and an effort to bring together people from various creative spheres to create dream weddings.”
Commenting on Azva presenting Rohit Bal’s show at India Bridal Fashion Week 2013, Vipin Sharma, Director, Jewellery, World Gold Council said, “It is our pleasure to present collection by Rohit Bal, a maestro of exquisite bridal couture. His collection perfectly resonates with the concept of Azva gold bridal jewellery that is designed for the modern Indian bride who appreciates heritage, design and has a taste for fine craftsmanship. The show will have unique visual appeal with exquisitely handcrafted gold jewellery from Azva complementing royal ‘Mulmul’ collection created by Rohit at the grand platform of India Bridal Fashion Week.”
FASHION ONE INTERNATIONAL: Founded on the principles of being an integrated company in fashion & lifestyle industry, with philosophy of “concept to commissioning”, FASHION ONE operates in the business verticals of – Fashion Week, Exposition, Retail and Consulting.
FASHION ONE aims to showcase Indian Designers, nurture and represent their best of design and talent in India and abroad. Our objective is to develop the long- term sustainability of the Indian fashion Industry by building marketing, branding and retail capabilities and profiling Indian talent on international platform.
AAMBY VALLEY CITY: Aamby Valley City is being developed as an integrated Hill City spread over an area of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained city addressing the various socio-physical infrastructure requirements like school, hospital, captive utilities (power, water, telecommunications etc.), shopping facilities, and recreational areas.
The project envisages development of a gated community of high end villas, condominiums, an airport, an international school, a hospital, a 18 hole championship golf course, a town plaza, a community centre, hospitality services like hotel and resorts and a business district. Aamby Valley City is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune Expressway.
AZVA BY WORLD GOLD COUNCIL: The World Gold Council has launched Azva bridal jewellery in 2012 in India. Derived from the Sanskrit word ‘ashvaa’, the name ‘Azva’ symbolizes the seven unique vows which the couple takes on their wedding day. Inspired by ‘saat pheras or seven vows’ of Indian marriage tradition, Azva jewellery is a collection of innovative designs that represents every couple’s unique story of togetherness, crafted in gold.
Fashioned in 22 karat gold by the finest goldsmiths in the country, the Azva collection ranges from 70 grams to over 300 grams and comprises of necklace, earrings and bracelet. Each piece is handcrafted with unique designs reflecting concept of seven beautifully and has a hallmark certification. Azva is exclusively retailed at select jewellery stores in India. For further details on Azva, please visit www.azvavows.com. Azva and the Azva logo are trademarks of The World Gold Council. All rights are reserved
AMR INFRASTRUCTURE: AMR Group has diverse business interests which include jewels & artifacts, education, textiles, security systems, hospitality, power projects, entertainment, media, fashion & films besides real estate. The Group strives for customer-centricity, innovation & world-class standards. It is a socially responsible, channel-oriented & professionally managed business organization with best practices & corporate governance in place. The most ambitious project AMR Group is The Great Adventure Mall (TGAM), located at Tech Zone, Greater Noida, which is replete with every major adventure facility making it India’s first all-in-one adventure & entertainment destination.
AMR Group has come up with Delhi Film Centre in association with renowned film actor & director Satish Kaushik, which besides facilitating the established film makers to shoot & produce films with ease in North India, shall also facilitate the upcoming film makers in every aspect like funding, technical assistance etc.Young Designers’ Forum (YDF) under the aegis of Indian Fashion Company (IFC) is yet another initiative by AMR Group which shall transform young fashion design graduates into complete professionals with their own fashion label & promote them internationally.