Apala by Sumit Presents ‘Carved Incarnations’ at IIJW 2013

Apala by Sumit Presents ‘Carved Incarnations’ at IIJW 2013

Apala by Sumit Presents ‘Carved Incarnations’ at IIJW 2013Mumbai: Breaking the boundaries of traditional jewellery design, jewellery designer Sumit Sawhney of Apala presented the most exquisite and bold collection “Carved Incarnations” on 4th August at IIJW, Mumbai.

With an unusual Concept of ‘Divinity meets Art’, he has set a new benchmark in the jewellery world. His attention to detail and innate aesthetics is evident not only in his collection but also the show. The audience got into the groove of the mantra chanting and serenity of the show. It was a marvel to witness the unconventional jewellery adorned by models walking gracefully to the beats of the show with beautiful backgrounds.  The viewers were mesmerized by such intricate carvings on gemstones and detailing that can be achieved in silver jewellery.

Carved Incarnations unraveled in three parts: Cosmic Energy- An Attraction, Deities – An Offering, Enlightenment – The Culmination. Sumit Sawhney, elated by the overwhelming response he received for his collection, stated, “Creating jewellery is my prayer, an ultimate joy and my connect with Nature and God.” He further added, “Showcasing Apala collection at IIJW was a lot of hard work and has been creatively fulfilling.  For me, the day couldn’t have gone better with showstopper Mugdha Godse complementing my jewellery with a lot of grace and oomph.”

The outfits were designed by fashion designer Jaya Mishra enriching Sumit’s jewellery. She used the colours of tranquility – deep blue, green in the apparel to symbolise the themes. In the first sequence, Cosmic Energy – An Attraction, a captivating aura was created on stage with a cloud burst sound welcoming the cosmic energy along with a cosmic sky visual in the background.  The collection started with the boldness of antique tribal Indian silver with unusual bold neckpieces and statement accessories.

Deities- An Offering was the second part of the show. The music changed to the reverberating mantras with a temple backdrop setting. As the name suggests, the collection showcased icons and symbols of Gods and Goddesses set into the jewellery. Sumit stated, “This is my offering to the deities by carving their representations.” The jewellery pieces include the Balaji Shrine Pendant, Krishna Enchanted Garden Pendant, Buddha Divinity Necklace and other deities incorporated beautifully into the jewellery pieces. The spiritual tones of the clothes added a character to the whole look.

The third part Enlightenment had models walk the ramp with pink lotuses, the symbol of enlightenment, in their hands and marked the culmination of the magical journey.  Unusual rings with connectors extending up to the forearms is a new genre in design that was seen in the collection.  Style statement neckpieces with bold earrings were also witnessed in this collection.

The audience was stunned to see showstopper Mugdha Godse in a spiritual Avatar, adorning Apala’s most exclusive creations. She looked gorgeous carrying an extravagant necklace in kundan with antique tribal elements combined with a miniature painting of Ganesha.  The back of the necklace had two intricately carved peacocks on a woven long thread string that added a wow factor when she turned.  The pink lotus flower on her hair complemented the whole look.

While addressing the media, Mugdha Godse said, “Sumit’s jewellery has so much creativity and finesse.  Each piece is a work of art. I especially loved the piece he designed for me – it’s spectacular, unlike anything I have ever seen.” ‘Apala by Sumit’ was a break from the usual bling on stage. From music to stage set up, concept and execution, Designer Sumit Sawhney paid attention to every meticulous detail and successfully created an aura on stage that transported the audience to a spiritual world.

About Apala

Founded by Sumit Sawhney in 2006 with a vision to create a unique line of specially hand crafted jewellery based on silver with exclusive designs, Apala means the “most beautiful” in Sanskrit. Each design at Apala reflects different style, mood and craftsmanship, made to perfection by some of India’s finest artisans. Apala has its outlets at Hauz Khas village in Delhi and Galleria market in the heart of Gurgaon. Both the outlets are studios specializing in high quality designer jewellery and innovative custom designs with professional service and knowledge.

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