To celebrate Handmade in Rajasthan, the Khadi Board and Government of Rajasthan in association with Prasad Bidapa Associates announced the launch of the first edition of ‘Rajasthan Heritage Week’ today, at the Bikaner House.The three day fashion extravaganza highlighting modern luxury and beauty of heritage textiles is scheduled to be held from 3rd December to 5th December, 2015 in .
The Honourable Chief Minister of Rajasthan Ms. Vasundhara Raje said, “The Rajasthan Heritage Week is a part of the Textile Development Program that reaffirms our commitment to the traditional textile weavers of our State, who have tirelessly worked to continue the legacy of our forefathers. Their vibrant work and age-old techniques combine to form a superb product that adds to the image and perception of Rajasthan. From the weavers of the stunningly beautiful Kota Doriasarees and saafas to the thousands of Textile Weavers, Printers, Dyers and Artisans who give Rajasthan its unique identity and vibrancy, we are committed to the promotion of our textiles and crafts to a Global Audience.
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We have now engaged leading national and international designers to work with our weavers in building the brand of ‘Handmade in Rajasthan’. We are determined to give our Khadi and Handloom the tag of Luxury, which it very rightly deserves. Every piece of fabric woven by hand represents the spirituality of the Fabric of Freedom, a Gandhian philosophy that should now create increased employment, success and a better quality of life for every artisan in our State.”
Mr. Rajeeva Swarup, Principal Secretary, MSME, Govt. of Rajasthan said, “We have initiated a Textile Development Program for development of the traditional textiles of Rajasthan, by providing a platform for a dialogue between our artisans and the leading Fashion Designers of our country and abroad, where both can learn from one another and mutually benefit.
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Leading fashion designers are working painstakingly over weeks with our artisans for product and design development as well as innovations to come out with new products catered to the current market needs. This is being done for the very first time in the country and we are happy to present the outcomesof this Program to the World of Fashion during the course of the Rajasthan Heritage Week. These invited Designers can perceive and experience the exquisite products of our State and enable its permanent integration into their collections both in the Fashion and Interior Design segments.