Delhi today witnessed the launch of a new multi brand designer wear store, ‘Paramparaa’ at PP Chowk, Desh Bandhu Gupta Road, Karol Bagh, New Delhi. The store was launched amidst great pomp and grandeur, where renowned actress and choreographer Lauren Gottlieb inaugurated the store. The celebration will continue for next two days to mark the launch of the store.
Saturday, September 19, 2015 will witness the presence of the designers at the store where customers can meet them for a bespoke experience . On Sunday, September 20, 2015, there will be a live act by the very talented Shibani Kashyap. Spread over a sprawling 14000 sq. feet, the 2 storied multi brand designer wear store displays high fashion couture and pret – all under one roof.
Paramparaa redefines fashion & offers an extensive range of apparels and accessories, handpicked from the best and prominent designers like Rohit Bal, Anita Dongre, AM:PM, Namrata Joshipura, Pankaj & Nidhi, Nida Mahmood, Pero, and the likes. Only the finest signature brands, designer labels and high end products are a part of Paramparaa. The store is an address for high fashion lovers with a clear affinity for fashion that is proudly Indian. The eclectic spread here represents distinctive styling, unrivalled craftsmanship & the entire range weaves a magical spell because of fine mixture of colors, beautiful designs, graceful elegance and ethnic flair.