The designer Ritu Pande has lived this mantra for over 10 years in changing hues of global trends. Her debut collection in Mumbai in 1998 was the beginning of a journey which has seen her evolve as a designer with a distinct international sensibility.
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Honing her craft by working with eminent fashion designers in Malaysia as well as Indonesia, Ritu Pande combined a Pan-Asian take on design with Indian artistry to create subtly glamorous and unabashedly feminine clothes for the modern woman.
The designer stands as a rare and shining example of a success story in the field of retailing business with a presence in all the major global markets. The label has been recipient of the prestigious ‘Critic’s Choice’ award at the BEYU Fashion Awards 2010 with a jury comprising of eminent designer Bibi Russell and India’s premier fashion consultant Prasad Bidapa.
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In 2005, Ritu Pande launched her label ‘Ave Verum by Ritu Pande’ in Jakarta, Indonesia. Ms Insana Habibe, the daughter in law of Indonesia’s President Jusuf Habibe hosted the label’s first fashion show. The clientele of Ave Verum is the crème de la crème of Indonesia-socialites, diplomats and prominent members of the Indian Diaspora.
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A move to India in 2009 brought about the launch of a new label – Ritu Pande.
The label currently retails from various multi designer stores across India and globally. Mythology and Linen and More in Singapore, Dazzle in the USA and multiple stores in the Middle East are some of them.