Ritu Kumar is the largest & most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism.
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Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas. Over the years it has patronized several organizations working in these areas and helped in developing skills and taking them to the market.
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Ritu Kumar as a brand has been admired and worn all over the world. Its patrons include Indian stars such as Aishwarya Rai, Priyanka Chopra, Lara Dutta, Dia Mirza to name a few and international celebrities such as the late Princess Diana, Mischa Barton, Anoushka Shankar.
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Since 1994, Ritu Kumar has also designed the wardrobes for the Miss India contestants for their participation in international beauty pageants such as Miss Universe, Miss World and Miss Asia Pacific. An impressive number of winners have emerged from amongst these contestants putting India on the beauty map.