The Indian Fashion Industry is flourishing day by day only because of the hard work its designers are putting in to it. There is so much talent in India and it wouldn’t be wrong to say that India’s Fashion Industry is one of the most popular fashion industries of the world. Amongst all these brilliant fashion designers there is a name that can never remain unnoticed and that is the famous Indian fashion designer Ritu Beri.
The lady admits to have taken inspiration from her parents, as she comes from a military background. She seemed to be inspired by the her parents way of dressing up and admired them so much that she turned out to be a designer in order to make the whole world dress up like her ‘fashion ideals’.
Ritu Beri is one of the few Indian designers who have earned fame internationally. She was the first designer to showcase her collection at Paris. She took Paris by storm with her exquisite designs and became the ‘desi darling’ of Paris in Paris Fashion Week 2002.
After graduating from NIFT IN 1987, the young designer launched her first ready to wear line in 1992 named as Lavanya. The line proved to be a success and provided Ritu a healthy place in the Indian fashion industry. Her brand ‘Sanskriti’ was launched in 1995 and it proved Ritus versatility as this brand focused on the tribal people of India.
Ritu Beri Fashion Fraternity (RBFF) was for the young talented designers who wish to pursue Fashion Design as their career. She has written a book on ‘101 ways to look your best’ which was publishes by Penguin.
The Indian Fashion Designer writes fashion journals for prominent journals like the Asian Age, Pioneer, Femina, Indian express and Hindustan times. Ritu Beri and D’damas have launched a jewelry line which will have finger rings, necklaces, earings and pendants which would be available at the D’damas outlets across the country.
She also happens to be one of the board of Governors of NIFT and a member of the World Gold Council. Many known personalities have worn Ritu Beri label including former US President Mr. Bill Clinton , many Bollywood as well as Hollywood celebrities too have worn a Ritu Beri attire at some occasion. All those who share a good taste of fashion know that Ritu Beri is the name of class and elegance.
“Dreaming was the fabric of my existence. I wove them around me, like my companions. I breathed them like air. Without dreams my life would be empty and on my dreams, well, I became irritatingly focused. I wanted to create; there was much I wanted to express, to say. My parents encouraged us to dream constantly. It was a race of perfection, and we ran it with glee. Agore said “Great human socities are the creations not of profiteers but of dreamers” – Ritu Beri