‘‘Masaba’- The Label by Masaba Gupta was launched In July 2009. With a Diploma in ‘Apparel Manufacture and Design’at SNDT Women’s University (Mumbai), 2009,’Masaba’is A diffusion line catering to women from the age group of 25-50 years. The silhouettes are no fuss, simple and commercially viable, yet of high cut and fashion.Dhotis, angarakhas, jumpsuits,iIkat and silk sarees, shiftdresses are some of the silhouettes that define‘Masaba The Label’.
The colors are vibrant with patchwork playing a predominant role in most of the garments. The colorpalette is vast with canaryyellows,aubergines,paprika reds, bottle greens, deep aqua, all polished off with black and white. Masaba’s first collection ‘Kattran’ debuted at Lakme Fashion Week under the ‘Gennext’ category Spring/Summer 2o10.