Amit Aggarwal debut fashion show at India Fashion Week was heralded as one of the best shows of 2012 by Vogue India, while Marie Claire India and Elle India both announced him as the best young Indian designer. He was invited by the Dutch DFA to Amsterdam to be part of a design delegation, and is a finalist for the British Council’s Young Creative Entrepreneur Award.
The label combines the best of locally sourced factors with a progressive aesthetic, resulting in precisely executed garments which represent the metamorphosis of raw influences, both fantastical and mundane. The results are pieces which are modern and eclectic, yet hold a timeless appeal.
In September 2011, he showcased his line in Paris in collaboration with Aveda, for a hair and make-up trend show. His work was exhibited at the Arken Museum in Copenhagen showcasing the future of Art and Fashion from August 2012 till January 2013. He was recently invited by TED in India for a talk on fashion, its future and his journey so far.