With the onset of festive and bridal season, DVAR- the luxury multi designer store has launched a unique media campaign featuring the Stunning Diva Sara Loren and the Multi-talented Designer Digvijay Singh who has styled celebs like John Abraham, Jimmy Shergill besides many others. The campaign features the latest Bridal and Festive collection and has amalgamated the latest runway trends in its Exclusive line put together by various designers that DVAR houses in Juhu.
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The Campaign titled “SAIR” meaning Journey in Sanskrit is an Ode to the Journey of a Bride. The various phase of transition from a college girl to a fiancée and finally as a bride, the period can be really overwhelming for her. Besides of course looking her very best, the bride has to prep herself emotionally to be able to take new responsibilities.
DVAR’s new campaign highlights the beauty of this new life, new dreams and a new journey in a spectacular ‘tell-all’ collection of myriad images which will highlight the bridal and festive range in various print, TV, social media and hoardings.
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Sara Loren who rose to fame with Murder 3 looks astonishingly beautiful in Lehengas, Anarkalis and sarees by designers like Sidhartha Tytler, Sonal Koradia, Gauri Nainika, Arpita Mehta, Jiya by Manish Chotrani, Sonia Saxena from Delhi, Tanusree and Jayanti Reddy from Hyderabad.
DVAR India made its Debut in menswear with designer Digvijay Singh. Taking the association a notch higher, the designer will be seen in the latest campaign alongside Sara Loren. With an array of designs in menswear like the Bandis, Nehru jackets, Sherwanis, Bandhgalas, the latest bridal campaign showcases all of this brilliantly.
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The campaign has been shot by photographer Jay Kaul and directed by Vijayta V Gandhi in the Exotic Locations of K Raheja Group’s 5 Star Hotel Ramada in Powai.
The campaign goes live on 1st October 2014 and will be seen in Social Media & Print essentially in addition to few hoardings in strategic locations. Speaking about the campaign, Vijayta V Gandhi, JT. MD, DVAR said, “DVAR ‘s latest campaign encompasses the journey of a bride and will highlight beautiful designer options for all the ceremonies right from a formal meeting with the family to an eventual reception. DVAR is a one stop shop for all Bridal needs and that’s what we aim to highlight. Even for men, we have the most exquisite wearable options that are classy and not over the top.” Parth Sanghavi, Co-Founder adds, “Besides Bridal we have Introduced Our Festive Line which Includes Beautiful Anarkalis and Straight Suits that can be worn for Diwali and Other Occasion.”