Veet Be the Diva” season 3 concluded with much fanfare and razzmatazz in the presence of eclectic jury and gorgeous finalists in Delhi and was won by Shree Radhe Khanduja, The first and second runners-up were Shefali Roy and Rishita Shah respectively The winners were chosen from 10 finalists, shortlisted after a well scrutinised selection process. Post a rigorous training of two days, the 10 finalists radiated on stage at a gala event held at The Lalit today. The first round, as the contestants walked the ramp, presented a fine display of charm, poise and determination. The Q&A round which followed demonstrated the inner beauty and confidence of the divas in making.Veet went one step further with the first ever social walk “Veet Walk of Confidence”. 17 beautiful women took to the streets of Delhi, as they celebrated feminity and womanhood with élan. Led by Nargis Fakhri and six stunning models, the 10 finalists of “Veet Be the Diva” contest scorched their way to Red Fort. Wearing hot pink skirts, they confidentially boarded the metro at Patel Chowk, disembarked at Chandni Chowk and rickshawed through the bylanes right up to the Red Fort The beautiful Nargis Fakhri felt that “With the social walk, Veet is asking the girl of today to be confident about looking just as beautiful as she feels within, irrespective of where she is, to shine on & celebrate her femininity without being afraid of labels, to believe that beautiful and smart can go together.Mr. Chander Mohan Sethi, SVP South East Asia at RB said “For the last 80 years, Veet has been developing safe, effective hair removal products that are successfully used by women across the world. Ever since Veet entered into India, not only has the brand consistently gained market share year on year, but has also driven the category growth for last 10 years from 50 crores in 2004 to 487 crores today. With a market share of more than 42%, Veet has emerged as the clear market leader with breakthrough innovative offerings for our consumers.”“Veet Be the Diva” contest in its third season attracted over 4000 entries across the country, almost 5 times the entries received in the previous season. Regional auditions were held in 4 cities to select 60 girls from the 200 shortlisted contestants. A voting round was initiated on Veet India Facebook page where these 60 girls competed to gather the maximum votes to be amongst the top 10. The jury members of the opulent event were Actress Nargis Fakhri, Nitish Kapoor (GM at RB India) and Anindita Ghosh (Features Editor, Femina).Nitish Kapoor, General Manager RB India and one of the jury members said “Veet believes that every woman radiates beauty from within. A Diva is not only a model or an actress; she is the hidden beauty in every woman that’s waiting to be enhanced and recognized. Our annual model hunt competition targets the young 15-24 yr old savvy, beauty-conscious girl who aspires to bring out the stylish diva within her. This year we are overwhelmed to receive 5 times more entries across the country as compared to the previous season and we intend to make this platform bigger with every passing season.” Veet believes that every woman radiates beauty from within. A Diva is not only a model or an actress; she is the hidden beauty in every woman that’s waiting to be enhanced and recognized. With this thought, the annual mega hunt was launched by Veet in 2011.
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