SportsFit is India’s youngest and most ambitious fitness brand aiming to revolutionize the ways Indians look at their fitness regimes and wants to create a culture that breeds athletes and encourages fitness.
Mahendra Singh Dhoni, the super fit captain of the Indian Cricket Team, aims at honing a team of professionals who are not only the best in the industry, but also believe in the philosophy of performance-based fitness. It’s time to redefine old fitness mantras and join the league of people looking to step higher on the podium.
Under the auspices of MS Dhoni, SportsFit will bring an opportunity to leave the plain exercise regimen behind and move on to functional performance based programmes that would build a culture that breeds athletes and winners.Outfitted with state- of-art equipment’s, with programmes researched and developed by professionals world over,the members will be able to avail wide range of fitness programmes.
“As a wicketkeeper and hard-hitting batsman, MS. Dhoni does minimum of 540 Squats in one day of a test match, which is what inspired us to approach fitness through the lens of functional performance based program. We will set new standards within the industry and with Dhoni’s experience and expertise, we will help realize the consumers fitness goals” says Mr. Pankaj Guliani, CEO SportsFit , He also adds, “In 5 years we plan to open 200 gyms, and In the first half of 2012, we will have 4 gyms up and running”
Business partner of MS. Dhoni, Mr. Arun Pandey says “ MS.Dhoni is very excited about this project and his vision is to build a culture of fitness among the people of India and also enhance the fitness of professional athletes. We at SportsFit are really looking forward to a fit India.SportsFit will be one of its a kind fitness Centre offering top -of-the-line fitness programmes tailored for specific goals and needs. The brand is built on quality, providing clients with an unparalleled service and product range”.
To start with SportsFit will launch its official website by April end www.sportsfitworld.com, and begin operations in the month of May, first one being 25,000 sq. feet in Global foyer mall GurgaonGolf Course Road, followed by state of art gym at Ambience mall in Vasantkunj New Delhi, chandigarh and Faridabad