The grapevine is abuzz with talk of the Maybelline girls! Apparently the brand has a Midas touch for Bollywood as everyone it has picked to represent their products has had considerable success in the industry.
Their brand ambassadors include the very sassy Deepika Padukone, willowy Diana Penty and the gorgeous Esha Gupta. Maybelline is known for signing on young, spunky women who connect with their cosmopolitan brand image. These women have had their share of success both on camera and on the ramp.
Deepika Padukone the first Indian ambassador for the brand started the trend when she was handpicked by Shah Rukh Khan to debut in Om Shanti Om. The movie went on to become the biggest hit of the year and the leggy lass went on to launch a special line of make-up called the Om Shanti Om collection for Maybelline New York. Deepika is today one of the most popular faces on the scene; and though she has endorsed a number of products, she is still remembered for her first major breakthrough Moisture Extreme lipstick advert from Maybelline.
Current ambassadors Diana Penty and Esha Gupta are also creating waves in Bollywood! Even before her first release Diana Penty is the talk of tinsel town! Already a known face due to the exposure she received with Maybelline’s White Stay UV compact campaign; the lissom actress is sure to make a potent Cocktail with ex-ambassador Deepika Padukone in her debut film.
Esha Gupta too has made a colossal impression on Bollywood! The sultry lass who endorses the brand’s very popular Colossal Kaajal, is being hailed as the next big thing… already having 5 films in her kitty. Her Colossal Kaajal adverts and billboards all over the country have given her instant recognition and a definite edge in the filmy rat race.
All of the three model-cum-actresses are a force to reckon with and one wonders what sets them apart from the rest. Maybe they’re born with it….maybe it’s Maybelline!