The world of haute couture fashion has a new muse in the form of ultra-luxe designer and leading fashion entrepreneur Barkha Shewakramani. The Middle East based Fashionista, whose label ‘Drama Queen’ came to international prominence at Dubai Fashion Week in 2007, combines her love of vintage inspired design with glamorous, A-list chic to create classic, timeless pieces that fuse Eastern trends with Western style.
The uber-stylish ‘Drama Queen’ label has enthralled Dubai’s trend-conscious, socialite crowd since it launched five years ago, and has gone on to capture the hearts of style-savvy women the world over. After four successful seasons of cutting-edge collections, ‘Drama Queen’ is now set to launch its debut Indian set in the fashion hub of Mumbai in September 2012.
When asked to elaborate on the roots of the brand, Barkha commented: ‘Every girl in her own way is full of drama and emotion. She has a longing to be treated like a princess, and every garment of mine makes her feel like a queen.’ Having dressed herself in her own creations since the launch of her label, Barkha knows what matters in the fashion stakes, and has regularly appeared on various ‘best dressed’ lists.
The ‘Drama Queen’ label epitomises the modern woman and her search for affordable, versatile and well-designed clothes. The signature collections feature an array of design elements, from beautifully tailored day classics to retro party wear with embellishments and brocade stitching. The fabrics used reflect each occasion, from soft chiffons to raw silks and on-trend lace.
Speaking about the Mumbai collection, Barkha says: ‘This season you can expect lots of pop colours, party prints, wide legged jumpsuits, and of course the signature Victoria dress in different fabrics and embellishments. A quintessential ‘Drama Queen’ woman is someone who is confident in her own skin, who loves fashion and is not scared to experiment’, explains Barkha.
Barkha’s personal journey and experiences continue to shape her fashion label. Being diagnosed with Lupus, an illness in which the immune system attacks healthy tissue, she set up Drama Queen to merge her passion for fashion with a strong social message. She is a member of the Arthritis Foundation in Dubai and heads up the organisation as a Relations Director.
She says: ‘If I hadn’t been diagnosed with Lupus I wouldn’t have understood the plight of people with major illnesses.’ Barkha is one of many public figures, some as renowned as Lady Gaga and Seal, who suffer from Lupus.
Hailing from a business family that has over 40 years of expertise in textiles, Barkha is well versed with cutting edge design innovations. Barkha’s collections embody her own personality; she designs for a fearless woman who is comfortable in her own skin.
Since its launch, Drama Queen has quickly attracted the who’s who of Middle Eastern society, including socialites, leading corporates and even Bollywood royalty. Set to take the fashion world by storm, ‘Drama Queen’ is the must-wear label for the modern, vibrant fashionista who wants more.