Support the pink movement and join the fight against breast cancer with GUESS Watches. Keeping up to its continuous endeavor to spread awareness against the disease, GUESS Watches is out with its 9th special edition ‘Sparkling Pink’ Breast Cancer Watch. The brand in conjunction with AP Group, will donate a portion of the proceeds from the sale of each watch directly to raise funds and awareness to help women battle against breast cancer.
Perfect for the fashionable girl that wants to give back, the GUESS Sparkling Pink Watch comes with a rose gold tone case with crystals on the bezel. It has a multifunctional dial, textured in sunray white with the iconic bedazzled pink ribbon symbol at the 6 o’clock. Fastened with a white silicon strap, the watch is water resistant to 50M and is truly versatile for both day and night wear.
“For the 9th consecutive year, GUESS Watches is helping to fight the battle against breast cancer with a Special Edition “Sparkling Pink” watch. The watch is designed to create awareness and help generate funds to fight the disease. Since 2006, we have donated more than $500,000 to benefit the cause. As a company, we are extremely passionate in doing everything we can to help eradicate the disease that affects so many on a daily basis.” – AnnMarie Santo, Vice President Global Marketing – GUESS Watches on the launch of the watch.
AP Group, the distributor of GUESS Watches, has initiated the activity in India. Said Ivana Perovic, CEO of AP Group, “Breast cancer is the largest cause of cancer-related deaths among Indian women today. Recently, the number of breast cancer cases in younger women has seen a steep rise. However, most cases are detected only at the advanced stages due to lack of awareness. Women need to know that early detection greatly improves survival rates. Through the sales of the GUESS Sparkling Pink Watch, we wish to contribute to the Ogaan Cancer Foundation and help them spread the word.”
Each year, GUESS Watches puts the pink ribbon on the wrists of thousands of fashionable women to generate resources for a cancer awareness organization. This year, the watch brand will donate its proceedings to Ogaan Cancer Foundation.