The tradition of celebratory indulgences during the festival of lights begins with Dhanteras and gifting jewellery to loved ones is a common ritual.
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Precious platinum is an ancient beguiling treasure from the heavens that arrived on earth through a meteorite crash almost 2 billion years ago!
This wondrous metal is a perfect gift of love for the occasion as it symbolises pure and everlasting love. Platinum Jewellery is available across leading platinum authorised retailers in India such as Tanishq, Joyalukkas, Kalyan Jewellers amongst others who have a splendid new range for the festive season at their platinum counters.
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White is the colour that symbolises prosperity and precious platinum is a naturally occurring white metal. Platinum jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to for instance 18k gold, which is 75 per cent pure.
From the time that it is mined to the final piece of jewellery and thereafter, the metal remains absolutely white and it does not wear away, fade or tarnish with time.
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The metal is crafted into beautiful forms of jewellery with fine designs that showcase a balance of tradition with modernity.