Allen Solly in association with Cosmopolitan Magazine, celebrates “Summer Dress Festival”

Allen Solly in association with Cosmopolitan Magazine, celebrates “Summer Dress Festival”

~Be a part of the ‘Summer Dress Festival’ Contest and Win a Chance to be featured in Cosmopolitan~

Allen Solly Summer Dress FestivalAllen Solly has unveiled its unique “Get Featured In Cosmopolitan magazine” campaign through the Summer Dress Fest. Launched in Delhi, Mumbai and Bangalore, it Invites women across Mumbai, Delhi and Bangalore to have the first pick on the summer dresses, try on the same and then get shot via photo booths set up across select stores.

It’s a meet between the artist and the muse; the inspiration and the inspired. While the contemporary Indian woman for everyday fashion statement picks her favourite summer dress from the prêt-à-porter collection, Allen Solly is there to capture
the moment.

The world becomes the real evaluator as they rank the featured contestant on her panache in her envisioned occasion: dates, movies, night-outs…a persona for every mood. One winner in each city is then elected by the panel members from Allen Solly and Cosmopolitan and gets an opportunity to feature in a professional fashion photo shoot for the June 2012 edition of the Cosmopolitan. This contest runs from running from 7th to 21st April 2012, across the aforementioned cities.

Allen Solly, the brand that introduced business casual for the first time to the modern Indian woman has now gone beyond office hours to dress her for movies, coffee- dates, parties, etc. The collection at Allen Solly personifies the modern style diva; she is trend-conscious, self-aware and confident, just like her clothes.

The summer dresses this season feature resort-inspired exotic prints and designs. These dresses in woven and knits are quintessentially high street and are a must-have for the month. Wardrobes are assured of a fresh lease of life with the Summer Dress Collection from Allen Solly.

The ‘Summer Dress Fest‘ campaign will be promoted through magazine spreads, newspaper ads; radio and digital platforms and will supported by robust in-store collaterals and CRM campaigns.

About Allen Solly:

Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colourful and vibrant place.

Originating from the large portfolio of international brands of Coats Viyella – UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of Relaxed Formal Wear to India – bold and bright colours, concepts and patterns.

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