With the hot and sultry summer season certainly making its presence felt, for many women in this part of the world it is once again that time of the year when they have to deal with bad hair days almost on a daily basis.
In the Middle East, the emphasis on hair care is even more pronounced during summer, given the extreme weather conditions. Prolonged exposure to the sun, heat and dust in extremely hot climates can easily make the hair dry, while damaging the cells that produce hair, thereby making the hair look dull, brittle and prone to breakage. Further, the higher salt content in water is also cited as another reason for the increasing cases of hair damage and hair loss among people in this region.
So, how can women in the Middle East ensure that their hair is in the best of health all through the year?
Companies like Dabur International, one of the leading companies in hair care and personal care, has, over the years, been investing a significant amount of resources to address such concerns faced by consumers in the region. What they have come up with is a gamut of solutions, mainly under the Vatika brand name. Vatika has everything from hair oils, shampoos and conditioners to hair creams, serums and gels.
Vatika Hair Serum, the latest entrant in the family, is already seeing wide acceptance in the Middle East markets, driven mainly by the fact that it is the only hair serum with natural and herbal ingredients that solve hair problems.
Vatika Hair Serum comes in three variants – Frizz Control, Heat Protect and Repair & Restore. The Frizz Control variant – enriched with olives, almond and henna – instantly smoothens frizz, adds shine, and leaves hair looking healthy and manageable. Olive conditions each hair strand and smoothens out the frizz; almond nourishes and conditions rough, dry hair to make it silky and shiny; and henna coats and protects the hair.
The Heat Protect variant – enriched with argan, sesame and chamomile – is ideal to protect heat styling and sun exposed hair. Argan helps protect hair from the damaging effect of hair treatments and prolonged exposure to sun, and adds shine and smoothness; sesame coats hair with a protective layer and locks in shine; while chamomile protects hair from the harsh effects of the external environment.
The Repair & Restore variant – enriched with black seed, castor and garlic – repairs weak and damaged hair that is prone to split ends and restores strength in each strand, making it healthy, strong and soft. Black seed adds strength to weak hair and repairs damaged areas of the hair; castor eliminates friction related breakage and adds shine; while garlic revitalises and rejuvenates each hair strand and makes it smooth and silky.