In a highly stylized event, Deepika Padukone along with co-star Irrfan Khan joined her many fans to unveil the ‘Piku Melange Collection’ – the exquisite ethnic fusion collection from Melange by Lifestyle.
In a highly stylized event, Deepika Padukone along with co-star Irrfan Khan joined her many fans to unveil the ‘Piku Melange Collection’ – the exquisite ethnic fusion collection from Melange by Lifestyle. Piku Melange Collection takes inspiration from Deepika’s carefree, modern meets ethnic styling in upcoming family comedy drama, Piku, and aims at giving consumers access to their favourite Bollywood superstar’s style as seen in the movie.
Bringing fans closer to their dreams of looking like and meeting the inspirational actress Deepika Padukone, Melange by Lifestyle also gave five consumers the opportunity to walk the ramp, dressed in different ensembles from the Piku Melange Collection. Pampered with professional make-up, styling and ramp walk tutorials, the participants perfectly channeled Piku’s attitude and effortless style as they came on the ramp in different glamorous avatars. Deepika also crowned the most stylish participant as the ‘Piku Melange Queen’.
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Commenting about the association, Mr. Srinivasa Rao, Head – Marketing, Lifestyle International Pvt. Ltd. said, “Melange by Lifestyle has carved a niche for itself as the preferred brand for contemporary ethnic ensembles. Deepika as Piku wholly represents the modern, confident go-getter woman of today who is in touch with her Indian roots. We are delighted to introduce the Piku Melange collection to our customers and believe it will appeal to the stylish urban women of today.”
Deepika Padukone added, “Piku embodies the spirit of the modern day woman. Taking inspiration from the movie, the Piku Melange Collection offers a range of easy to wear pieces that merge the ethnic style with modern sensibilities.”
With the launch of its Piku inspired collection, Melange by Lifestyle aims to tap into the buzzing frenzy around Deepika’s effortlessly chic look in the first family entertainer of 2015. Inspired from the independent and elegant character Deepika Padukone plays in Piku, Piku Melange collection comprises endearing kurtas in summery fabrics that are embellished with intricate Indian motifs, colour blocking and minimal ornamentation. Paired with straight pants, palazzos decorated with Schiffli lace and printed scarves, Piku Melange Collection captures the subtle elegance of a modern woman firmly rooted in tradition. The collection is available across Lifestyle and Melange by Lifestyle stores pan India.